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Friday, February 19, 2010 LAS VEGAS--The search is on in Las Vegas --XYIENCE is looking for the face of its new energy drink, Xenergy Xtreme. The XYIENCE model search will be held on Wednesday, March 24 from 11:00 a.m. to 4:00 p.m. at Blue Martini, located in the Las Vegas Town Square (6593 Las Vegas Blvd. South, Bldg L B214). Women interested in participating should book an appointment in advance by emailing:
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. Interview appointments will be booked on a first-come, first-served basis; walk-ins are welcome, though interviews cannot be guaranteed. No previous modeling experience is necessary; candidates must be at
least 21 years of age, have a valid driver’s license, and be a resident of the Las Vegas Valley area. Resumes detailing relevant work experience, headshots, and portfolio samples are suggested. XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC); thus, a basic understanding of mixed martial arts
is helpful, but not required.
The new XYIENCE Xenergy Xtreme model will participate in beverage samplings at retail locations and UFC events, and will attend XYIENCE special events. She will also appear on the XYIENCE website, as well
as in promotional materials for Xenergy Xtreme. Candidates should be outgoing, have positive attitude, be a team player and comfortable speaking in front of large groups of people.
"Now with two energy drinks in our line--Xenergy Premium and Xenergy Xtreme, its important that each drink have model whose images reflects its unique qualities," explained Jessica Lautman-Hughes, XYIENCE
senior marketing specialist. Lautman-Hughes oversees the company's team of brand ambassadors, such as former UFC octagon girl and spokesmodel, Amber Nichole Miller, whose image is used in conjunction
with Xenergy Premium. She stressed the importance of prospective models booking an appointment in advance, explaining, "We had a tremendous turn-out for our last model search, and we anticipate another great response."
For more information on the event or to book an interview, contact
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