"As the originator of supplements for the MMA athlete, XYIENCE prides itself in being an innovative sports nutrition brand. So while there’s been a lot of news coming out of the beverage division, simultaneously, XYIENCE has been working with the top researchers and consultants in the sports nutrition field to create the most effective line of supplements," explains Csaba Reider, XYIENCE president and CEO.  "As athletes continue to push the sport of MMA to new levels, we are working to ensure that professional fighters and weekend warriors alike reach their optimal performance level."

XYIENCE has garnered international attention as the official energy drink of the Ultimate Fighting Championship (UFC), which reaches some 420 million households worldwide via televised broadcasts.

"To develop NOX-V2, we also utilized our team of brand ambassadors, including UFC fighters Wanderlei Silva and Matt Serra, and their trainers, in the process," explains Darin Malhke, XYIENCE director of sales operations and fighter relations.

"NOX-V2 is just the beginning," adds Reider, "We have a host of exciting new products set to be released in the months ahead, all developed with the needs of the MMA athlete as a priority. Still, they translate easily into the realms of action and traditional sports."

NOX-V2 is a solution for athletes looking to maximize their training or break a performance-stifling plateau and features XYIENCE's exclusive Nitro-Shox Blend, a clinically tested formula that promotes muscle growth, boosts energy levels, and aids in recovery. One key ingredient separates NOX-V2 from the competition--citrulline malate--a compound that’s been through an extensive multi-year testing process and has proven its ability to promote improved athletic performance due to the increase of muscle ATP or energy source, within the cell.  

Using the latest in delivery technology, the Nitro Shox Blend mobilizes the heat shock proteins that trigger muscle fiber repair and production, enabling muscles to receive anabolic nutrients faster. Beyond this, it extends the life of muscles' glycogen stores, thus delaying muscular fatigue and increasing endurance. NOX-V2 is now available in Cherry Lime, a best-selling flavor of XYIENCE's energy drink, Xenergy Premium, which is the official energy drink of the Ultimate Fighting Championship (UFC). A 1.1-pound container can be purchased at www.xyience.com and select XYIENCE retailers.

Active ingredients in NOX-V2 include beta-alanine and leucine. Beta-alanine is a unique amino acid that increases the body's carnosine levels, buffering the hydrogen ions that cause a PH imbalance during exercise. Scientific studies confirm that Beta-alanine increases explosive power output, strength, and aerobic capacity, and delays fatigue.  Leucine is an essential amino acid that plays numerous metabolic roles essential to increased performance, including increasing protein synthesis and reducing the muscle protein breakdown associated with intense exercise.

Citrulline malate consists of citrulline, a non-essential amino acid that increases a user’s aerobic capabilities and energy level, even after a workout. Though found in foods like watermelon or apples, obtaining the proper amount of citrulline in one’s diet is virtually impossible. Citrulline also regulates nitric oxide—seemingly better than the amino acid argenine even—significantly reducing lactic acid and ammonia in the body. Ammonia is produced in large quantities through exercise and inhibits the energy cycle, and is extremely toxic to all cells and results in lactic acid build up and extreme fatigue.

-Xyience-